MARKETING OF DWCRA PRODUCTS A NEW PARDIGM FOR COMBATING RURAL POVERTYA CASE STUDY OF ANDHRA PRADESH
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 4
Abstract
Development is a continual process where there is always scope for improvement. Though many governmental agencies are working, and various schemes for improvement of living conditions of the rural and urban poor have been initiated, the rapid increase in population becomes a challenge in providing the basic amenities to the poor and marginalized. The diversified income drainage in the form of usurious interest to money lenders charging exorbitant interest rates, extravagant expenditure on festivals and functions, alcoholism, dowry, and other social problems coupled with very low socio economic status of women, both in the family as well as in the society developing countries. Inspirit of the many programmes undertaken for the betterment of women’s position, it is only the DWCRA that has mobilized the women’s involvement both in rural and urban areas DWCRA programme has particularly given psychological confidence in tackling issues by women groups. DWCRA has trained the women’s groups for better involvement in all aspects of the community development and prepared them to shoulder higher responsibility and share in the work of the community. DWCRA has particularly made the women group realize their potential in various activities by pooling together their small resources.
Authors and Affiliations
Dr. K. Lalith and Prof. G. Prasad
Keywords
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