MEDIA-POPULISM, MEDIA-MODERNISM AND MEDIA-POSTMODERNISM IN HEADERS
Journal Title: Наукові праці. Серія "Філологія. Мовознавство" - Year 2017, Vol 294, Issue 282
Abstract
The article considers an important component of any newspaper and Internet publication, the title, in the context of the concept of text-building strategy. Populist, modernist and postmodern text-building strategies are implemented in media-texts in accordance with the general linguistic principles of their differentiation. We proposed to distinguish populist, modern and postmodern headings, depending on the implementation of the key principles of the title: use of language games, irony, shocking, specific use of borrowed words. Particular attention is paid to researching such a modern requirement of Internet headers as clickability.
Authors and Affiliations
T. V. Monakhovа
Keywords
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