Memory between old and new media. Rethinking storytelling as a performative practice to process, assess and create awareness of change in the world of secondary orality

Journal Title: ESSACHESS - Journal for Communication Studies - Year 2012, Vol 5, Issue 2

Abstract

Storytelling is old, but in our digital age its means are new. When an event of huge cultural significance occurs (such as the sinking of the Costa Concordia, the “Occupy Wall Street” Protest, or the coming of Boat-People to Europe) stories ricochet from TV to Internet, from cell phone to text message with a speed and proliferation unknown even a decade ago. We need new and effective ways to understand the making of cultural processes in a multi-media environment in order to learn and develop strategies to make sense of cultural shifts in a reduced and very limited span of time. My essay draws on research in both Memory Studies, Literary Studies and Media Ecology to open up the study of storytelling to old and new media psycho-dynamics so to start to develop a methodology of investigation that will facilitate a deeper understanding of the role of multimedia storytelling in the ways in which both individuals and groups cognitively and emotionally navigate profound cultural shift, as well as in the ways in which they create and preserve their memories through time and technological change.

Authors and Affiliations

Elena LAMBERTI| Professor, University of Bologna, ITALY

Keywords

Related Articles

Research on online video games: an analysis of communication processes from the perspective of social and technological innovation

Our study relates specifically massively multiplayer online games (known by the acronym MMOG). Our hypothesis is that this type of game is a medium of socialization, a mediation mechanism for sharing information on...

The alimentary imaginary in German, Spanish and French: how meat is experienced

Imaginaries are built on social representations as well as on linguistic structures. The analysis of lexical representations of German, Spanish and French about alimentation, especially meat, may allow a better insight...

Research in Social Sciences and Needs in Expertise in the Public Policies: the Example of the Protection of Water Resources

A regional approved environmental association asked us to participate in a reflection about how to make more conscious the populations of the protection of the water, and how to have an effect on this public policy...

Use of psychophysiological measurements in communication research: teachings from two studies of corporate reputation

In this paper we evaluate the possibilities psychophysiological study of emotions can offer to communication research, main focus being on studies of organizational reputation. We briefly discuss the study of emotion in...

Sports players : the heroes of the mediated sacred sphere

Broadcasted sport is one of the elements of the mediated culture which mobilizes extremely passionate masses. Thus, it can be considered as a mythical expression within current society, since contemporary era is witne...

Download PDF file
  • EP ID EP9117
  • DOI -
  • Views 391
  • Downloads 27

How To Cite

Elena LAMBERTI (2012). Memory between old and new media. Rethinking storytelling as a performative practice to process, assess and create awareness of change in the world of secondary orality. ESSACHESS - Journal for Communication Studies, 5(2), 227-244. https://europub.co.uk/articles/-A-9117