METHODOLOGICAL ASPECTS OF CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT: FINANCE, MARKETING AND SMART-INSTITUTIONS
Journal Title: Проблеми системного підходу в економіці - Year 2017, Vol 6, Issue 62
Abstract
The article deals with the conceptual aspects of corporate social responsibility management (CSR), including analysis of the specifics of management methods for stakeholders. The features of external, internal, primary and derivative stakeholders are described, taking into account their importance and influence. The management of CSR is also analyzed in the prism of marketing management of the enterprise, based on the integration of CSR into corporate strategy. The possible responses from this activity are investigated in order to provide comprehensive support for the formation of goal-solving while performing the institutional-production, financial and marketing functions. It is established that the company’s achievement of competitive advantages due to CSR depends on the formation of specific management procedures and CSR mechanisms at the enterprise. Successful organization of this is possible with timely scientific support of these processes. Therefore, in order to systematically identify the CSR management processes, the institutional, production, financial and marketing aspects of CSR have also been investigated. It is proposed to improve the typology of participants in subject-object CSR.
Authors and Affiliations
M. V. Kolesnyk
Keywords
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