MODEL «4’B BRANDING» IN THE CONTEXT OF COMPETITIVE EDGE HIGHER EDUCATION INSTITUTIONS
Journal Title: Молодий вчений - Year 2017, Vol 2, Issue 42
Abstract
The article presents a model «4'B Branding», which will promote the development of competitive advantages of higher education institutions. Grounded each component of the model. Devoted role and importance of clustering in the economy. A cluster modeling in the context of higher education institutions. The calculation of the relevant indices specified.
Authors and Affiliations
G. P. Plysenko
Keywords
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