MODIFICATION OF PHRASEOLOGICAL UNITS AS A COMPONENT OF THE COMMUNICATIVE INFLUENCE
Journal Title: Слов’янський збірник - Year 2014, Vol 0, Issue 18
Abstract
The subject of this article is powerful features of transformed idioms in newspaper headlines. The objective is the analysis of suggestive potential of such titles and identification of options of transformed idioms in newspaper headlines. Such methods as structural (including methods of distributive analysis) and quantitative were used in our study. The method of Milton model identification of neurolinguistic programming made it possible to clarify certain influential potential of transformed phraseological units. It was shown that the transformation was accompanied by the replacement of phraseology, truncation or addition of phraseology elements, proverbs, sayings cruise. We also defined the influential potential of modified phraseological units as a method of language game. The author attracts the most attention of the reader in this way. The results of the study will provide an opportunity to deepen the information about the effectiveness of newspaper reports, which optimize the influence resources of the national media.
Authors and Affiliations
I. V. Lakomska
Keywords
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