Multibank Customers’ Interest In The Adoption Of E-Channel Transaction Facility Of Sharia Bank
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 11
Abstract
The growth of sharia banking in Indonesia which is considered slow cannot be separated from the role of communication. This study aims to analyze communication and attributes of innovation as well as the level of awareness, interest and desire of consumers in adopting e-channel of sharia banks. The data were obtained from 150 respondents selected by convenience sampling with the criteria of customers who have savings accounts both in conventional and sharia banks, and who have one of the e-channel facilities in conventional bank. The data were analyzed using PLS. This study is a type of quantitative research. Respondents were taken from the entire population of conventional and sharia bank customers in Jabodetabek (Greater Jakarta). The data were obtained by face-to-face interviews using questionnaire tools. The results suggested that respondents are generally aware of the existence of e-channel facilities of sharia banks. Respondents' interest in e-channel is influenced by the strengthening of awareness regarding the benefits offered. The respondents' high interest continues to the next stage, which is the interest in using e-channels. The communication factor only affects the sense of awareness of e-channel facilities and the innovation factor only affects the respondents' sense of interest in e-channel facilities.
Authors and Affiliations
Euis Widiati, Budi Suharjo, Diah Krisnatuti
Keywords
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