Company’s success and customer value management
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 4
Abstract
The problem of customer value management is one of the core areas of managerial decisions. The process of customer value management protects company’s market position and fosters achieving competitive advantage. Both the process of customer value management and the problem of company’s suc-cess are multi-faceted which results in complexity of their relationships. The elaboration verifies the impact of customer value management on company’s strategic success. The evaluation was based on empirical research.
Authors and Affiliations
Paweł Bartkowiak
Keywords
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