INTRODUCTION OF EFFECTIVE TECHNOLOGIES OF PRODUCTION, STORAGE, TRANSPORTATION AND PROMOTION OF DAIRY PRODUCTS ON THE MARKET AND FORMATION OF SOURCES OF THEIR FUNDING
Journal Title: Проблеми і перспективи розвитку підприємництва - Year 2014, Vol 1, Issue 6
Abstract
The subject of the research is a complex of theoretical, methodical and practical aspects of introduction of effective technologies of production, storage, transportation and promotion of dairy products on the market and formation of sources of their funding. The research was carried out on the basis of dialectical method of cognition and systematic approach which allowed detailed studying of theoretical and methodical principles and practical aspects. Abstract and logical method, analysis and synthesis, induction and deduction, analogy and comparison were used in generalisation. The result of research is the systematisation of factors that influence introduction of effective technologies into production chain and promotion of dairy products to the final consumer according to the groups of technological, organisational, economic and social factors and the formation of sources of their funding. The results also include methodical approaches towards the choice of options on the basis of compliance with ecological principles of their realisation, maximisation of cumulative effect in all above-mentioned sections, optimisation of correlation “price-quality” and internal and external sources of funding. Conclusion. Introduction of effective innovative technologies in production, storage, transportation and promotion of dairy products on the market should be carried out on the principles of prevention of harmful effects on a human being, consideration of cumulative effect of aids, implementation of investments taking into account optimal correlation “price-quality”, introduction of new technologies in order to reduce a product price without decreasing quality, application of only safe technologies. Funding should embrace own sources of producers including internal redistribution of reserves as well as finances of external strategic investors, bank loans and state financial aid.
Authors and Affiliations
Evgeniy Kuzmin
Keywords
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