SOCIAL RESPONSIBILITY AS A TOOL FOR PREVENTIVE CRISIS MANAGEMENT
Journal Title: Проблеми і перспективи розвитку підприємництва - Year 2013, Vol 1, Issue 5
Abstract
The subject of the present study is а crisis management based on social responsibility and sustainable development. Purpose – systematization of scientific views on crisis management, the rationale of preventive strategies of crisis management, identify competitive advantages of social responsibility and, on this basis, with advice on the use of preventive crisis management based on the principles of social responsibility and sustainable development. The methodological basis for the preparation of the article were the works of famous Western, Russian and Ukrainian economists on the subject of the study, the results of their own development, analysis of major international and Ukrainian technologies of social responsibility of the competitive advantages of CSR for crisis management. To achieve this goal used methods: dialectical, historical, logical, systematic, statistical. The study identified the nature, types and stages of modern crisis management. In order to develop and implement anti-crisis measures by the author provided his own definition of the modern crisis management: preventive management aimed at preventing possible serious complications in market activity, increase competitive advantage and ensuring sustainable economic success. The basic advantages of using socially responsible technologies at the micro and macro level: improving the image and reputation, increasing the confidence of the various stakeholders, facilitating access to investment, access to international markets, grow profitability and competitiveness.Which is the basis implementation of sustainable development strategies. The paper presents the concept of preventive crisis management based on social responsibility and sustainable development.
Authors and Affiliations
Viktoriya Yevtushenko
Keywords
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