O BRIEFING COMO FERRAMENTA AUXILIAR NA GESTÃO DE PROJETOS EM MICROEMPRESA DE PUBLICIDADE
Journal Title: Revista Competência - Year 2014, Vol 7, Issue 1
Abstract
This article aims at analyzing the briefing as project management complementary tool to be applied in design and advertising microenterprises. These companies need organization and effectiveness for surviving in their early years in the market. This study raises the use of briefing beyond a formal contract between the parties involved on it. Case study was defined as the main research strategy, as we intended to answer questions as how and why in our object of study. Throughout this research are considered project aspects such as communication and collaboration, positive and preventive actions to solve problems as well. It was found that the briefing in order to be used as a complementary tool of project management is useful in cases where the management culture does not exist. In the successful cases, we identified that it is very important the customer collaboration and completeness of the briefing. However, in the unsuccessful cases, the lack of experience of the project team and the difficulty of communication between the company and the customer were the most prominent cause of low performance of the project.
Authors and Affiliations
Felipe Schneider Viaro Maurício Moreira e Silva Bernardes Régio Pierre da Silva
Keywords
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- EP ID EP677227
- DOI https://doi.org/10.24936/2177-4986.v7n1.2014.150
- Views 309
- Downloads 0
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