O COMPORTAMENTO DAS MICRO E PEQUENAS EMPRESAS DE MODA NAS REDES SOCIAIS
Journal Title: Revista Competência - Year 2014, Vol 7, Issue 1
Abstract
This paper aims to present aspects related to the behavior of micro and small fashion companies on social networks. This paper explores the question of the frequency of publications and their relationships with users’ interactions. Data were collected through monitoring of fan pages of twenty-three apparel companies of the Bras de São Paulo (shopping center and high street shops) region over a period of two months. The results show that micro and small fashion companies are using the social network, Facebook, with different intensity, but does not observe any direct relationship between the mean of publications and the average responses of users (consumer interaction with the page). Another important result is related to the day of greatest overall return on user responses, for micro and small clothing firm is on Sunday and Mondays.
Authors and Affiliations
Francisco J. S. M. Alvarez Marcela Bortotti Favero
Keywords
Related Articles
- EP ID EP677228
- DOI https://doi.org/10.24936/2177-4986.v7n1.2014.154
- Views 275
- Downloads 0
RESSIGNIFICANDO O PROCESSO DE MUDANÇA NAS ORGANIZAÇÕES DE EDUCAÇÃO SUPERIOR
The text aims to bring to light the theoretical refl ection on the importance of change in educational organizations, by expanding space for refl ection and participation, by development of innovative and strategic act...
INSTRUMENTO TÉCNICOPEDAGÓGICO PARA AVALIAÇÃO DE SOFTWARES UTILIZADOS NO ENSINO DE QUÍMICA
This article takes as a reference the master thesis Use of software in chemistry teaching: pedagogical potentials in search of an innovative teaching, defended in the Graduate Program in Social Management, Education an...
CURSOS SUPERIORES DE TECNOLOGIA: ANÁLISE DO CONTEXTO, DO CRESCIMENTO E DA QUALIDADE DE CURSOS OFERECIDOS NO BRASIL
This paper suggests a reflection on the growth and quality of Technological College Courses in Brazil. The analysis includes a review, and features the contextualization of Technological College Courses in our country....
GOVERNANÇA E RENOVAÇÃO PEDAGÓGICA FRENTE À AVALIAÇÃO MODELO ENADE: UM DESAFIO A SER TRANSPOSTO
Evaluating the learning process is a way of checking how it has been conducted, but its results do not always depend only on the students. They depend on the entire team involved in the knowledge creation and acquisiti...
Ensino em contabilidade: perfil dos alunos e motivos que os levaram a cursar ciências contábeis
O curso de Ciências Contábeis destaca-se como sendo o quarto curso com maior número de graduandos no Brasil. Nesse contexto, esse trabalho procurou identificar qual motivo leva os estudantes a escolherem este curso, e o...