PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Konsumen di Restoran Toean Watiman Yogyakarta)
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 12
Abstract
The study aims to determine the effect of service quality on customer satisfaction through the purchase decision variable as a mediation for toean watiman yogyakarta restaurant customers. Based on the results of research conducted that service quality and purchasing decisions have a significant effect on customer satisfaction. In indirect coefficients, the effect of service quality on customer satisfaction through purchasing decisions as a mediating variable shows that the coefficient of indirect influence is smaller than the value of direct influence so it can be concluded that the purchase decision variable is a partial mediation variable rather than a full mediation variable
Authors and Affiliations
Muhamad Khoironi
Keywords
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- EP ID EP658055
- DOI 10.26460/ed_en.v1i12.920
- Views 183
- Downloads 0
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