PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Konsumen di Restoran Toean Watiman Yogyakarta)
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 12
Abstract
The study aims to determine the effect of service quality on customer satisfaction through the purchase decision variable as a mediation for toean watiman yogyakarta restaurant customers. Based on the results of research conducted that service quality and purchasing decisions have a significant effect on customer satisfaction. In indirect coefficients, the effect of service quality on customer satisfaction through purchasing decisions as a mediating variable shows that the coefficient of indirect influence is smaller than the value of direct influence so it can be concluded that the purchase decision variable is a partial mediation variable rather than a full mediation variable
Authors and Affiliations
Muhamad Khoironi
Keywords
Related Articles
- EP ID EP658055
- DOI 10.26460/ed_en.v1i12.920
- Views 166
- Downloads 0
PENGARUH GAYA KEPEMIMPINAN,MOTIVASI,DANLINGKUNGAN KERJA TERHADAP KINERJA PEGAWAIBADAN KEPEGAWAIAN DAERAH DIY
This study aims to determine a positive influence between work discipline, motivation, and organizational culture partially on employee job satisfaction PT. Tripatra Engineering Yogyakarta. To know...
PENGARUH GAYA KEPEMIMPINAN OTORITER, KEDISIPLINAN, DAN LINGKUNGAN KERJA TERHADAPPT. SEPTIAN SUKSES SELALU DI PURWOREJO
he purpose of this study is to analyze (1) the influence of authoritarian leadership style on job performance, (2) the influence of discipline on work performance, (3) the influence of work environment on...
Pengaruh PENGARUH GOAL SPECIFICITY DAN GOAL DIFFICULTY TERHADAP PSYCHOLOGICAL EMPOWERMENT PADA TENAGA PENGAJAR SMA NEGERI 1 ROWOKELE KEBUMEN
The study aims to examine and analyze the influence of goal specifity and goal difficulty on psychological empowerment on teaching staff at Rowokele 1 public high schools Kebumen district. This research is a quantitative...
Pengaruh Persepsi Kemudahan, Persepsi Kegunaan dan Persepsi risiko terhadap Minat Menggunakan Kartu Kredit (Studi pada pengguna kartu kredit di lingkungan PT Bank OCBC Nisp)
This study aims to determine the effect of perceive ease to use, perceive usefulness and perceive risk on intention to use credit cards. The research was conducted quantitatively by survey method...
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO DAN RETURN ON INVESTMENT TERHADAP DIVIDEND PAYOUT RATIO PADA PERUSAHAAN SUB SEKTOR OTOMOTIF DAN KOMPONEN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2011-2016
The purpose of this study is to analyze and understand (1) the influence of Current Ratio, Debt to Equity Ratio, Return on Investment simultaneously to Dividend Payout Ratio (2) the influence of Current Ratio to Dividend...