Reading Motivations in the Digital Era: A Uses and Gratifications Study
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 6
Abstract
Despite the fact that the presence of books dates back a lot earlier than television, radio and the internet in human life, it can be seen that the reason why we read and which motivations have an influence on our reading habits has been an area that much been neglected. In the analysis of individuals’ reading motivations, like other communication tools, uses and gratifications approach forms the theoretical framework. Individuals’ choice of media use depends significantly on personal, thus various, factors. The aim of this study is to reveal the reading motivations of undergraduates within the uses and gratifications approach framework along with considering the technological developments. The participants of this study constitute undergraduates studying at Selçuk University. In the study, quota sampling has been used and a survey has been conducted among 901 students. According to the results, four main factors of reading motivations stand out. These factors are relaxation/enjoy, learning and sharing, escaping and passing time, which accounts for 62.2 % of the variance in reading motivations. In the study, the results have been evaluated via measuring the correlation between these motivations and socio-demographic variables such as gender, age, major etc.
Authors and Affiliations
Abdullah Koçak, Nermin Orta
Keywords
Related Articles
- EP ID EP399085
- DOI -
- Views 56
- Downloads 0
Perspectives on Quality Mathematics Education: A Study onFiji Primary School Teachers’ Attitude towards Mathematics
The expectation of the Ministry of Education as the sole employer for teachers, is for every Primary School Teacher in Fiji, to teach all subjects that are prescribed by the ministry with the necessary teacher qualificat...
Influence of Teacher Adequacy on Students’ Performance in Kcse in Public Secondary Schools in Kenya. A Case of Kathiani SubCounty, Machakos County
Learners’ academic performance is an area of great concern to all stakeholders in education worldwide. Schools in Kathiani Sub-County have recorded dismal performance in Kenya Certificate of Secondary Education (KCSE) in...
Concept and Evolution of Dowry
The concept of dowry has been around since many centuries and led to many told and untold stories of crime, cruelty and harassment of brides during or after marriage. This article discusses the evolution of the concept o...
Feminism In Mulk Raj Anand’s The Old Woman And The Cow
Feminism is based on a high evaluation of women as human beings. It locates changes and reshapes cultural practices that are responsible for the suppression of women. By attempting such an endeavour, feminism focuses on...
Impact of Mass Mediated Sports Heroes on Life Style and Product Purchase Behavior among Youth
Mass media have profound impact on youth. It changes their attitudes, beliefs and customs by a cultural coup d’état. This study focuses on the impact of mass mediated sports heroes on youth in terms of their change of li...