Reading Motivations in the Digital Era: A Uses and Gratifications Study
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 6
Abstract
Despite the fact that the presence of books dates back a lot earlier than television, radio and the internet in human life, it can be seen that the reason why we read and which motivations have an influence on our reading habits has been an area that much been neglected. In the analysis of individuals’ reading motivations, like other communication tools, uses and gratifications approach forms the theoretical framework. Individuals’ choice of media use depends significantly on personal, thus various, factors. The aim of this study is to reveal the reading motivations of undergraduates within the uses and gratifications approach framework along with considering the technological developments. The participants of this study constitute undergraduates studying at Selçuk University. In the study, quota sampling has been used and a survey has been conducted among 901 students. According to the results, four main factors of reading motivations stand out. These factors are relaxation/enjoy, learning and sharing, escaping and passing time, which accounts for 62.2 % of the variance in reading motivations. In the study, the results have been evaluated via measuring the correlation between these motivations and socio-demographic variables such as gender, age, major etc.
Authors and Affiliations
Abdullah Koçak, Nermin Orta
Keywords
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