RECEPTIONS OF THE SYNTACTIC GAME IN THE ADVERTISING DISCOURSE OF UKRAINE
Journal Title: Мова - Year 2017, Vol 0, Issue 28
Abstract
The purpose of article is to consider methods of creation of a language game in an advertizing discourse at the syntactic level. An object of research is nomination activity in advertizing discourse. The subject of research is the methods of creation of a language game at the syntactic level of the language. In the article the following methods are used: descriptive, quantitative, method of the component analysis. Result of the research: the main methods of creation of a language game at the syntactic level are called and reception of syntactic repetition is in detail considered. The main function of use of a language game at the syntactic level in advertizing is defi ned. Conclusions. A game at the syntactic level is a bright component of many advertizing texts. Most often for creation of a language game the following receptions are involved in advertizing: parceling, one-member sentences, syntactic repetition, antithesis, incomplete sentences. The most frequency is syntactic repetition which includes an anaphora, to an epifor, anadiplosis, a frame design and polisindenton. Practical use of results of the research is that it results promote further studying of a language game in advertizing, could be applied when studying the linguistic analysis of the advertizing text and also can be used in special courses devoted to advertizing.
Authors and Affiliations
Natalia S. SOBCHENKO
Keywords
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