Relations created between the supply and the demand side on the tourism market
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 3
Abstract
Subjective specification of tourist service market defines the market as a process in which customers and services’ providers define the subject of their market exchange and at the same time identify conditions under which this process will take place. On the other side (within objective specification) tourist service market is perceived as a set of services’ providers and customers who execute market transactions, the object of which constitute tourist services. The aim of the study is to present relations that can be observed between the supply (providers of tourist sector services) and demand side (customers of tourist services) in regions attractive for tourists. The author of this article used Bukowina Tatrzańska located near Tatra Mountains as a case study; tourist resort having perfect conditions to practice ac¬tive tourism which is the place of three cultures: Podhale, Spis and Roma. The author wants to note that such areas - extremely rich in terms of culture, are started to be overwhelmed by tourism industry with the use of landscape resources, regarding them as easily accessible materials in order to produce tourist services.
Authors and Affiliations
Agnieszka Górka-Chowaniec
Keywords
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