RESEARCH OF THE ROLE OF INNOVATIVE ACTIVITIES IN ENSURING THE DEVELOPMENT OF TOURISM ENTERPRISES
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2018, Vol 1, Issue 3
Abstract
Under conditions of modern economy, efficient functioning and qualitative development of enterprises depend to a large extent on the activity of their introduction of innovative activity, the application of innovative processes in the operational, managerial, marketing, development and implementation of innovative products and services. In connection with this, it is expedient to justify the role of innovation activity in ensuring the development of tourism enterprises. The article structured the stages of the essential characteristics of the innovation activity: innovation design; innovation development; innovation testing; innovation adjustments; introduction of innovation. The systems of attributes of innovation activity are highlighted. The importance of innovation in the context of the implementation of a set of strategic, tactical and operational tasks of the functioning of socio-economic systems in the context of dynamic changes in the parameters of their environment. Depending on the structural and functional parameters of enterprise development, a description of the role of innovation in the context of each of the stages of its life cycle is given. The factors affecting the risk level of the development and implementation of an investment project are identified. The types of innovation of tourism enterprises and the specifics of their application are characterized. Graphically depicts the impact of innovation on providing support for the development of tourism enterprises. Since innovation plays a strategically important role in the functioning of tourism enterprises, therefore, research on the role of innovation in ensuring the development of tourism enterprises will formalize profit maximization, structure business processes restructuring, attract untapped development reserves, improve the quality of tourism services, improve enterprise manageability, and optimize transactional costs, increase the agricultural security of consumers of tourism services, to automate technological processes and to develop the basis of rational nature management.
Authors and Affiliations
Marta Barna, Iryna Biletska
Keywords
Related Articles
- EP ID EP533025
- DOI -
- Views 85
- Downloads 0
THEORETICAL AND PRACTICAL ASPECTS OF EVALUATION OF THE ENTERPRISE MARKETING ACTIVITY EFFICIENCY
Introduction. Theoretical and practical aspects for evaluating the efficiency of sales activities of the enterprise are the main tool for managing the economic activity of the enterprise, which confirms the relevance of...
BUDGET AND TAX TOOLS TO SUPPORT THE COMPETITIVENESS OF SMALL AND MEDIUM BUSINESS IN UKRAINE
Introduction. One of the main priorities of economic policy in most countries of the world is the support of this segment entrepreneurship in view of the particularly important functions of small and medium enterprises a...
METHODS OF MARKETING INVESTIGATIONS IN THE SYSTEM OF ENVIRONMENTAL MARKETING
Introduction. The effective use and analysis of market information about the market, its market conditions, consumer behavior becomes of special importance in the process of development of ecological marketing as a funda...
SCIENTIFIC-METHODICAL APPROACHES TO FORMING MOTIVATION MECHANISM AS AIMS OF ACHIEVEMENT OF DEVELOPMENT GOALS OF ENTERPRISE
Introduction. The analysis of the current state of development of enterprises in the conditions of transformational economy, thorough development of the process of their management necessitate theoretical rethinking of p...
LAND MANAGEMENT MECHANISM OF LAND RESOURCES MANAGEMENT IN AGRICULTURE
Introduction. Modern countries with a developed economy every year are paying more attention to the issues of the agricultural sector of the economy, an integral part of which is agricultural land. After all, agricultura...