SCENARIO APPROACH TO THE JUSTIFICATION OF MANAGEMENT DECISIONS ON THE SYSTEMIC PROVISION OF ANTI-CRISIS SUSTAINABILITY OF TOURIST ENTERPRISES
Journal Title: Проблеми системного підходу в економіці - Year 2018, Vol 4, Issue 66
Abstract
The article substantiates the positive aspects of the scenario approach and identifies its advantages for substantiating management decisions regarding the systemic provision of external anti-crisis sustainability of tourist enterprises. The theoretical and methodical provisions of the scenario approach to the analytical substantiation of variants of managerial decisions concerning system support of external anti-crisis sustainability of the tourist enterprise are described, which allows determining the possible trends, interconnections of the components of providing anti-crisis sustainability and increases flexibility, quality of management decisions on the basis of the identification of “bottlenecks” and the justification of a set of measures aimed at increasing the level of systemic provision of anti-crisis sustainability of tourist enterprises. The calculations were carried out and a schematic representation of the process of forming the desired scenario of the systemic provision of external anti-crisis sustainability of tourist enterprises was presented. The conducted research shows that an important aspect of the scenario approach to the systematic provision of anti-crisis enterprise sustainability is the justification of solutions for adequately and timely response to changes; abilities to foresee and respond to threats and reduce uncertainties and risks, maintain the correspondence between components of external anti-crisis sustainability to ensure a high level of systemic provision of anti-crisis sustainability of tourist enterprises in a competitive environment. In order to provide systemic anti-crisis sustainability of tourist enterprises, it is proposed to select four scenario options: pessimistic, optimistic, predictive, and desirable. The optimistic scenario involves identifying the progressive dynamics of the systemic level of anti-crisis sustainability of the enterprise and the competitive position. The optimistic scenario is certainly the best way to ensure the anti-crisis sustainability of the tourist industry but it is least consistent with the principle of “realization.” The pessimistic scenario involves identifying the extinct dynamics of the systemic level of anti-crisis sustainability of the enterprise and the competitive position. The desirable scenario (more formally, the “standard scenario”) is built in order to imagine what direction to move, what actions need to be performed in order to achieve the goal of the systemic provision of the anti-crisis sustainability of the tourist enterprise. It is substantiated that the choice of the most expedient levels of the components of ensuring the external anti-crisis sustainability of the tourist enterprise to achieve the “desired” result is the main task of the scenario approach. The desirable scenario cannot be the same for all enterprises; it is conditioned by two requirements: the growth rate of a competitive position by the level of providing anti-crisis sustainability and the growth rate of the level of systemic provision of the enterprise anti-crisis sustainability.
Authors and Affiliations
I. O. Dzhereliuk
Keywords
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- EP ID EP512585
- DOI 10.32782/2520-2200/2018-4-10
- Views 108
- Downloads 0
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