Semantic Fields to Improve Business: the hotels case
Journal Title: Fronteiras: Journal of Social, Technological and Environmental Science - Year 2016, Vol 5, Issue 2
Abstract
The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
Authors and Affiliations
Joan-Francesc Fondevila-Gascón| Department of Communication and Department of Economy of Universitat Pompeu Fabra, Universitat Ramon Llull, Escola Universitària Mediterrani (Universitat de Girona), Universitat Autònoma de Barcelona, Universitat de Barcelona, Universitat Oberta de Catalunya, Universidad Camilo José Cela and CECABLE (Cable Studies Center), Spain. joanfrancesc.fondevila@upf.edu, Pedro Mir-Bernal| Department of Economy of Universitat Pompeu Fabra and Universidad de Navarra, Spain. pedromirbernal@gmail.com, Elena Puiggròs-Román | Escola Universitària Mediterrani (Universitat de Girona), Spain. elena.puiggros@mediterrani.com, Mònica Muñoz-González| Escola Universitària Mediterrani (Universitat de Girona), Spain. monica.munoz@mediterrani.com, Gaspar Berbel-Giménez| Escola Universitària Mediterrani (Universitat de Girona), Spain. gaspar.berbel@mediterrani.com, Óscar Gutiérrez-Aragón| Escola Universitària Mediterrani (Universitat de Girona), Spain. oscar.gutierrez@mediterrani.com, Lluís Feliu-Roé| Escola Universitària Mediterrani (Universitat de Girona), Spain. lluis.feliu@mediterrani.com, Eva Santana-López | Universitat Ramon Llull, Spain. evasl1@blanquerna.url.edu, Josep Rom-Rodríguez| Universitat Ramon Llull, Spain. joseprr@blanquerna.url.edu, Carolina Sorribas-Morales| Universitat Ramon Llull, Spain. carolina.sorribas@blanquerna.url.edu, Javier L. Crespo| Universitat de Barcelona, Spain. lcrespojavier@gmail.com, Joaquín Marqués| Escola Universitària Mediterrani (Universitat de Girona), Spain. joaquin.marques@mediterrani.com
Keywords
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- EP ID EP15554
- DOI 10.21664/2238-8869.2016v5i2.p47-60
- Views 348
- Downloads 17
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