slugE-Services Usage Evaluation; Applications’ level of Co-Creation and Digitalization
Journal Title: International Journal of Academic Research in Management - Year 2013, Vol 2, Issue 1
Abstract
Nowadays, many traditional services have been moved or planning to move to the electronic environment. As a result of this movement enterprises need to realize the users’ motivations regarding the electronic service applications. Electronic services have been classified on two dimensions, the degree of digitization and the ability for co-creation in 2*2 matrix. This paper aims to evaluate the usage of these four areas. In this regard, 38 services have been introduced under the eleven e-service applications, and then a questionnaire was distributed among 172 e-service users. The results show that services with the high level of digitalization and the low level of co-creation be mostly used.
Authors and Affiliations
Hamed Taherdoost, Shamsul Sahibuddin and Neda Jalaliyoon
Keywords
Related Articles
- EP ID EP17644
- DOI -
- Views 417
- Downloads 26
slugFactors Influencing Image of Tourist Destination: Integrated Marketing Communications Approach; Conceptualization and Retrospective re-debate
The significance of the destination image and tourist satisfaction has been extensively studied, but the concept of destination loyalty has not been thoroughly articulated as one might hope. In addition, IMC is a new p...
slugInvestigating the Relationship between Recruitment & Selection Practice and OCB Dimensions of Commercial Banks in China
The core objective of this study is to investigate the relationship between recruitment & selection practice and OCB dimensions of some commercial banks in China. For that purpose data were collected by verified structu...
slugMarketing vs E-Marketing
Marketing is a societal process, which discerns consumer’s wants, focusing on a product or service to fulfill those wants, attempting to mould the consumers toward the products or services offered. With change in time,...
slugConflict Management and Employees Performance in Julius Berger Nigeria PLC. Bonny Island
The paper discussed conflict management and employees performance in Julius Berger Nigeria Plc. Bonny Island. It views organizational conflict as a dispute that occurs when interests, goals or values of different indiv...
slugInfluence of Emotional Intelligence on Entrepreneurial Performance: An Empirical Analysis of the Hospitality Industry in Makurdi, Benue State, Nigeria
Individuals with greater emotional intelligence are better able to appraise, manage and regulate the emotions of others. Such abilities allow these individuals to judge if their emotions are linked to opportunities, an...