SOCIAL ADVERTISING AND ITS ROLE IN POSITIONING SOCIALLY RESPONSIBLE INSURANCE COMPANY
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 12
Abstract
The article explores the etymology of the concept of «public service advertising», its variants, examines some problematic issues of historical and economic prerequisites for the formation and development of public service advertising. An interpretation of the term «public service advertising» is given from legislative acts of various states. The experience of support of carrying out of public service advertising by insurance associations and the insurance companies in particular concerning safety of traffic is analyzed.
Authors and Affiliations
V. V. Trynchuk
Keywords
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