Socio-cultural aspects of the coffee brands’ language
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 30, Issue 2
Abstract
Just as language use pervades social life, the elements of social life constitute an intrinsic part of the way language is used. Thus, the language coffee brands communicate with the target audience is presupposed by the brands’ social and economic significance and by the coffee’s social and cultural nature in particular. Coffee brands appeal words and phrases, spaces, lighting, aroma and sounds to arouse emotions. This is the ways in which coffee brands’ language is developed within the society the brands exist.
Authors and Affiliations
І. В. Ущаповська
Keywords
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