Socio-cultural aspects of the coffee brands’ language
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 30, Issue 2
Abstract
Just as language use pervades social life, the elements of social life constitute an intrinsic part of the way language is used. Thus, the language coffee brands communicate with the target audience is presupposed by the brands’ social and economic significance and by the coffee’s social and cultural nature in particular. Coffee brands appeal words and phrases, spaces, lighting, aroma and sounds to arouse emotions. This is the ways in which coffee brands’ language is developed within the society the brands exist.
Authors and Affiliations
І. В. Ущаповська
Keywords
Related Articles
- EP ID EP463242
- DOI -
- Views 106
- Downloads 0
Contextual conditionality of meaning of occasionally substantivized adjectives and participles (on material of texts of different genre of ancient Greek literature)
The article is dedicated to consideration of contextual conditionality of origin of occasionally substantivized adjectives and participles and forming of their meaning in texts of different genre of ancient Greek literat...
The semantics the of attributive syntaxems in the novel by Vladimir Drozd “Warm lands”
The article has been devoted to the description of the semantics of attributive syntaxems in the novel by Vladimir Drozd “Warm lands”. Often, in the text of the novel, there are relative attribute syntaxemes, expressed b...
Reformers, double-faced people and modern Julien Sorel - An Analysis of the Typical Characters in the Officialdom Novel “In the Name of People”
Officialdom fiction becomes very popular in China in XXI century, and one of the most representative work of this stream is a novel “In The Name of People”, written by the famous writer Zhou Meisen and had drawn great at...
Synergetic research of the political discourse
The article deals with the issue of the synergetic approach towards the discourse study. The modern views on the discourse nature, its components and features to prove its synergetic nature are under discussion. Also, th...
Genre originality of the story by N.V.Stankevich “A few moments in the life of Earl Z ***”
The article investigates the genre originality of story by N.V. Stankevich “A few moments in the life of Earl Z ***”. This novel is not considered to be a great artistic value but it reflected the author’s spirit. The au...