STRATEGI PENGEMBANGAN USAHA HOME INDUSTRI SIRUP PALA KIE RAHA DI KELURAHAN NGADE KOTA TERNATE
Journal Title: Techno: Jurnal Penelitian - Year 2016, Vol 5, Issue 1
Abstract
This study aims to analyze the best strategic in improving business of home industry “Pala srup Kieraha”at Ngade District of Ternate City. This study has been conducted on June until October, 2014 by using purposive sampling method. The objective of this method is to choose sample deliberately and the sample number is taken once at home industry “Pala syrup Kieraha”producer. Based on SWOT as qualitative analysis used, it shown that the home industry categorized in quadran 1 which means company position has benefit situation. The best strategic to run is the ability in creating an attractive packaging products, expanding distribution of Pala syrup, promoting and developing technology in processing.
Authors and Affiliations
Fatmawati Kaddas
Keywords
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- EP ID EP43996
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STRATEGI PENGEMBANGAN USAHA HOME INDUSTRI SIRUP PALA KIE RAHA DI KELURAHAN NGADE KOTA TERNATE
This study aims to analyze the best strategic in improving business of home industry “Pala srup Kieraha”at Ngade District of Ternate City. This study has been conducted on June until October, 2014 by using purposive sa...
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