Strategic Assessment Of The Broiler Poultry Industry In Sistan Region Using The SWOT Model
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 6
Abstract
This study aims to identify the strengths (S), weaknesses (W), opportunities (O), and threats (T) which the broiler poultry farms of Sistan face and it is aimed to develop suitable strategies for proper management. . According to the present state, using a questionnaire with three groups: authorities (100 subjects), farmers (100 subjects), and experts (100 subjects) a number of 8 strengths, 8 weaknesses, 9 opportunities, and 10 threats were identified and studied. Based on the subject’s viewpoints and using SPSS software, the total frequency, the relative frequency, the prevalence, and rate was calculated for each of the strengths, weaknesses, opportunities, and threats. SWOT matrix was drawn for determination of competitive strategies (SO), review strategies (WO), variety strategies (ST), and defensive strategies (WT). The test was random. The results indicated that “whole year production capability” was the most important strength and “lack of specialist managers” was the most important weakness in the studied farms. In addition to that, the factor “demand for meat among households” was found to be the most important external opportunity while the factor “high death rate” was the most important external threat to the farms. Empirical analysis in the region shows that the broiler poultry farms vulnerability threshold is very high in Sistan and absolutely in need of review strategies and administration of suitable policies in order to alleviate existing shortcomings and to take advantage of the potentials.
Authors and Affiliations
EbrahimShahraki| Faculty Member, University of Zabol, Iran. email: Eb.shahraki@gmail.com.
Keywords
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