STRATEGIES FOR ENSURING THE COMPETITIVENESS OF MODERN ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 5
Abstract
The theoretical basis for the formation of strategies to ensure the competitiveness of the enterprise. The significance of the process of forming such a strategy is substantiated. A comparative analysis of methodological approaches to assessing the level of competitiveness of a modern enterprise has been carried out. The basic types of market competitive strategies of enterprises are characterized. Proposed modern aspects of strategic support for the level of competitiveness of the enterprise.
Authors and Affiliations
M. S. Zajukova
Keywords
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