STRUCTURING ADVERTIZING DISCOURSE
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2016, Vol 20, Issue 2
Abstract
Advertising appears to be a cross-cultural language of globalized community. The present paper is concerned with text structure representing professional discourse, in particular, university management (a search of University Vice President for Academic Affairs). It has its own ethnic-cultural specificity and structural characteristics of an advertisement text arrangement. The structural matrix of referred advertisement text and its varieties reflect advertiser’s intentions.
Authors and Affiliations
V. V. Mykhaylenko
Keywords
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