Studying the effect of internal marketing perception on job satisfaction and employee commitment
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 7
Abstract
This study has been done in order to investigate the effect of internal marketing on job satisfaction and employee`s commitment and their effects on customer-orientation of employees in the branches of Mellat Bank in Hamadan, as a service organization. In this research, we used a questionnaire for data collection and experts’ opinion and LISREL software for its validity test. Also, we used Structural Equation method of LISREL & SPSS Software for data analysis. The total population consisted of 285 persons. 170 questionnaires were distributed randomly between them while all of them returned questionnaires. Finally, we found a significant positive relationship in all hypotheses.
Authors and Affiliations
Mohammad Zargaran| Masters student, Department of Management executive, arak Branch, Islamic Azad University, arak, Iran, email: zargaran25@yahoo.com, Sohel Sarmadsaidi| Faculty member of Department of Business Administration, Central Tehran Branch, Islamic Azad University, Tehran, Iran, Hasan Esmailpour| Faculty member of Department of Business Administration, Central Tehran Branch, Islamic Azad University, Tehran, Iran
Keywords
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