Supply Chain Integration and Marketing Success of Agricultural Producers in South-East Nigeria
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 09
Abstract
This study examined the relationship between supply chain integration and marketing success of agriculture producers in Nigeria. The study adopted a positivist research philosophy and the correlational research design. The population of this study is made up of all the agricultural producers in South-East Nigeria. The exact population of agricultural producers in the South-East Geopolitical Zone is unknown, hence the Cochran’s formula was used to arrive at a sample size of 384 agricultural producers. The 384 agricultural producers were drawn from the five (5) states in the South-East Geopolitical Zone. A structured questionnaire was used to obtain data from the respondents. The data collected were analyzed statistically while the Pearson Product Moment Correlation (r) was used to test the hypotheses. The Pearson Correlation Coefficient (r) was computed using SPSS 23.0 version. The findings revealed that internal integration has significant relationship with sales growth of agricultural producers. The study also found a significant relationship between internal integration and market share growth of agricultural producers. A significant relationship was reported between supplier integration and sales growth of agricultural producers. The study also confirmed a significant relationship between supplier integration and market share growth of agricultural producers. The study equally found a significant relationship between customer integration and sales growth of agricultural producers. The study also discovered a significant relationship between customer integration and market share growth of agricultural producers. Based on these findings, it was concluded that supply chain integration is a significant predictor of marketing success of agricultural producers in South- East Nigeria. In line with the findings and conclusion, it was recommended that agricultural producers and marketers should embrace supply chain integration as it would enable them achieve marketing success.
Authors and Affiliations
Ifekanandu Chukwudi Christian, Kingsley Uyiosa Asemota, Lawrence Tochukwu Obalum, Ihuoma Chukwudi Ifekanandu
Keywords
Related Articles
- EP ID EP727546
- DOI 10.47191/jefms/v6-i9-47
- Views 45
- Downloads 0
Determinants of the Intention of Green Innovation Implementation in the Logistics Industry: The Case of Logistics Service Providers in Vietnam
The The study identifies the factors relating to technology, organization and environment aspects influencing the intention of green innovation implementation in the logistics industry – the study with the logistics serv...
Workplace Happiness among the Teaching Staff
Workplace happiness is a critical factor influencing employee satisfaction, productivity, and overall well-being. This research paper investigates workplace happiness among teaching staff in the educational sector, focus...
Academics' Work Life Balance During Pandemic
Some problems occur regarding work-life balance during the pandemic. This study tries to understand how lecturers face stressful situations related to job changes from traditional working in the office (before the pandem...
Developing the Team of Managers and Teachers in the General Education Institutions in Thanh Hoa Province, Vietnam
Management staff and teachers are the subjects and factors that determine each school's Quality of Education, Training, and development. Over the past years, the development of managers and teachers at general education...
Analysis of Risk Components of Building Construction Projects in Construction Companies: Case Study of Projects in Jabodetabek
Risk management is very important for a construction company to carry out all company activities and especially to run a construction project. As is known, the project is carried out through stages in which it is very lo...