THE DEVELOPMENT OF THE NOTION OF THE CONTENT AND STRUCTURE OF COMMUNICATION ACTIVITY PROCESS IN ECONOMICS
Journal Title: Економіка розвитку - Year 2013, Vol 67, Issue 3
Abstract
The article deals with scientific approaches to modelling the process of communication in management and economics. The author divided communication models into classic, linear and non-linear ones, and carried out the comparative analysis of their elements. The conclusion on the necessity for a motivational and activity approach to studying the communication process in the economy was made. As a result, the author improved the communication model, introducing the categories of "need" and "production cycle", and considering the model in the aspect of the process of communication products production and communication capital formation.
Authors and Affiliations
K. Naumik
Keywords
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