The Effect of Mobile Commerce on Entrepreneurship Activities
Journal Title: Journal of the Human and Social Science Researches - Year 2016, Vol 5, Issue 7
Abstract
Mobile commerce is another technology which is rapidly developing and is used to attract consumers. This technology gives the consumers who have a wireless mobile device like a smartphone or tablet computer the opportunity to purchase while they are on the move. The commerce carried out in the virtual environment is independent of time and space. It provides the consumer the opportunity to shop at any hour of a day. The proliferation of smartphones and tablets directs the consumers towards the mobile in online shopping. This study was carried out based on the literature. As a result, the convenience of mobile commerce in the activities of entrepreneurs, speed, lowering operating costs and offers benefits such control.
Authors and Affiliations
Berfu İLTER| Yrd. Doç. Dr., Afyon Kocatepe Üniversitesi, İ.İ.B.F. berfu@aku.edu.tr
Keywords
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