THE FRAMEWORK OF “USES AND GRATIFICATIONS APPROACH” THE TELEVISION VIEWING PURPOSE OF CHILDREN IN THE 3-6 AGE GROUP
Journal Title: Academic Research International - Year 2011, Vol 1, Issue 1
Abstract
Today’s children are living in environments where technological advancement is rapid and its usagewide-spread. This situation means new life styles for children. In information societies, for children to be able to reach the information that they need, form their own opinions based on this information andexpress them, constitutes their contribution to society. The most ubiquitous and effective masscommunication tool that has entered into our lives with technological advancement is television. Children in front of the television are living creatures who demonstrate the behaviors of seeking,selecting and organizing. In this context, what television brings to them is equally as important as whatthey bring to television.This study sets forth from the importance of the audience and its purpose is to discover the televisionconsumption of children in the 3-6 age group from the position of the uses and gratifications approach,and their perception and television usage. This study carries importance from the standpoint of learningreasons for television usage and the satisfactions that children gain by watching television in today’sworld, and providing information on the conscious consumption of television programs. In the samemanner, it will provide data on the development of the parents’ consciousness regarding broadcastedprograms that contribute most to the development of their children and on the regulation of thebroadcasts by the regulating bodies within pre-determined limits and under certain circumstances
Authors and Affiliations
Çiğdem CALAPKULU
Keywords
Related Articles
- EP ID EP113706
- DOI -
- Views 95
- Downloads 0
EXPERINN E-LEARNING SYSTEM
This paper describes how digital world elements can be used in ExperInn e-learning systems. ExperInn e-learning system is constructed on the foundation of 2 important base concepts they are 1) Object/Ima...
POVERTY REDUCTION: A NEVER ENDING HOMEWORK IN RURAL DEVELOPMENT
Poverty is an interesting study in rural development. Rural development and poverty just like two sides of coins that cannot be clearly separated each from other. It seems very difficult for poverty to escape from rural...
AUTONOMOUS FIVE LEGS RESCUE ROBOT NAVIGATION IN CLUTTERED ENVIRONMENT
To realize the intelligent system in the robot that does not depend on the environment model. This research focused on five legs robot that inspired from sea star (phylum echinodermata). For cluttered...
HISTORICAL ANALYSIS OF CONSTITUTIONAL PROVISION FOR EDUCATION IN NIGERIA (1976 -2011): IMPLICATION FOR EDUCATIONAL ADMINISTRATION
This paper is a trend analysis of the constitutional provisions of education in Nigeria and examines the implication for educational administration. It traces the educational laws from 1882-2010. B...
Impact of Packaging Designs of Cosmetics on Female Consumer’s Buying Behavior
Cosmetics are known as the care substances used to increase the appearance of the human body. The present research is aimed to find out the Impact of designed packaging of cosmetics on buying/purchasing behavior of femal...