THE IMPACT OF ELECTRONIC PROMOTION ON THE DECISION TO BUY FAST FOOD (APPLIED STUDY WITHIN AMMAN CITY, JORDAN)
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 2
Abstract
The target of this study is to know the impact of electronic promotion on the decision of purchasing fast foods. This study is divided into the following four dimensions: Electronic advertising messages, direct contact with company sites (locations), Activate electronic sales, and Decision to purchase (buy) fast food. In order to meet and achieve study targets (objectives), the researcher developed study pattern that includes the four dimensions of the study. In addition, a questionnaire designed of (25) questions and it is distributed to sample of (396) consumers within Amman city, which formulate the sample space. The research used one-sample-t-test and Pearson relation (connection) factor. Results of statistical analysis shows that direct contact to companies' sites (locations) and electronic sales activation have an impact on purchase decision of the fast food.
Authors and Affiliations
HMOOD MUHAMMAD AL-SANAD
Keywords
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