THE INFLUENCE OF ADVERTISEMENT ON WOMEN`S SHOPPING DECISIONS (BASED ON SELF-CARRIED RESEARCH)
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2012, Vol 13, Issue 2
Abstract
The aim of this work is to determine the influence of advertisement on women`s shopping decisions in the context of theoretical and empirical advisement. The theoretical part of the work contains the description and analyses of advertisement`s general characteristics, i.e the ad`s definition, description of ad`s features, indication of ad`s aims, presentation of different kinds of ads and then a short study referring to women`s image in advertisement and their attitude toward ads. The results of the self-carried research were sum up in the empirical part of the work and then confronted with the research thesis stated as the ground of the research. The background for writing the theoretical part of the work was various contemporary literature as well as other sources of information. The empirical part of the work contains the data and findings achieved within the research carried out as a part of the research.
Authors and Affiliations
Agata Rosowska
Keywords
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