The Role of External Influence on Buying Behaviour of Online Consumers
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
Today people are doing business online which has made life much easier. Online retailing is becoming an integral part of an economy and country and worldwide increasingly seeing trust and confidence in purchasing online. E commerce is gaining several advantages by increasing user comfort for online shopping experience. Customer behaviours are influenced by external factors such as External Influence, Web - Site Design / Feature and Merchants Attribute. Previous research streams on online shopping behaviour, investigated main factors influencing online shopping adoption. However there has been limited number of studies on comparison of two different shopping portals. In this study, research has been conducted to assess the comparative online buying behaviours of consumers towards two different shopping portals. The population for the present research is internet users in Tamilnadu. The current study utilizes a non-probability sampling techniques that is convenience sampling. This study was carried out through the Web-based survey methodology because our study focuses on consumers who have ever experienced the Internet.
Authors and Affiliations
Vinitha R S, Dr. M. Sakthivel
Keywords
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- EP ID EP409538
- DOI 10.9790/487X-2001062932.
- Views 85
- Downloads 0
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