THE ROLE OF LOGISTICS CUSTOMER SERVICE IN THE HOTEL SECTOR
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 2
Abstract
In present dynamically changing market environment, succeeding permanently be-comes more and more challenging for an enterprise. Gaining competitive advantage is also harder for companies of hotel sector, which treat marketing as a philosophy of market activity.More difficult become innovative and effective actions within classical marketing tools. Enterprises frequently face the problem in which area complete.In such conditions an enterprise is made to pay more attention to permanent interest in satisfac-tion level of its customers. Establishing stable dialog with a client, precise defining his/her needs may become a way to strengthen the company’s competitive position on the market. The article highlights the crucial role of customer service and its influence on particular parties competi-tive level in hotel services sector. Analysing the source bibliography the article’s author states that implementing at the right stage the logistics customer service is significant for the quality level of hotel service, which reflects gaining competitive advantage by parties in the analysed branch.
Authors and Affiliations
Agnieszka Górka-Chowaniec
Keywords
Related Articles
- EP ID EP79140
- DOI 10.5604/18998658.1210121
- Views 58
- Downloads 0
Działania marketingowe w wirtualnym świecie second life – przegląd literatur
Przedsiębiorcy inwestują środki finansowe w rozmaite działania mające na celu przyciągnąć uwagę klientów. Jednym z takich działań jest osadzanie marki lub produktu w środowisku gry, a w szczególności w wirtualnym świecie...
CONTRIBUTION TO THE DEVELOPMENT OF ORGANIZATION'S POTENTIAL MODEL IN THE TERMS OF TECHNOGLOBALIZM
The epistemological considerations confirm the need to search an opportunities to improve the modern enterprise management model. In this regard, the organizational effectiveness and efficiency more often are attributed...
PUBLIC RELATIONS POLICJI. WYBRANE ZAGADNIENIA PRAKTYCZNE
Artykuł podejmuje kwestie kreowania pozytywnego wizerunku instytucji publicznej jaką jest Policja za pomocą metod i technik Public Relations. PR jest traktowane w niniejszym artykule jako funkcja zarządzania organizacją....
ANTECEDENTS OF AFFECTIVE COMMITMENT
THE ROLE OF LOBBING IN MANAGEMENT OF WELFARE INSTITUTIONS OF SILESIA REGION
The aim of this paper is to present the role of lobbing in the process of management of public administration institutions, in particular welfare institutions that operate in Silesia region. This paper is of theoretical...