THE ROLE OF LOGISTICS CUSTOMER SERVICE IN THE HOTEL SECTOR
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 2
Abstract
In present dynamically changing market environment, succeeding permanently be-comes more and more challenging for an enterprise. Gaining competitive advantage is also harder for companies of hotel sector, which treat marketing as a philosophy of market activity.More difficult become innovative and effective actions within classical marketing tools. Enterprises frequently face the problem in which area complete.In such conditions an enterprise is made to pay more attention to permanent interest in satisfac-tion level of its customers. Establishing stable dialog with a client, precise defining his/her needs may become a way to strengthen the company’s competitive position on the market. The article highlights the crucial role of customer service and its influence on particular parties competi-tive level in hotel services sector. Analysing the source bibliography the article’s author states that implementing at the right stage the logistics customer service is significant for the quality level of hotel service, which reflects gaining competitive advantage by parties in the analysed branch.
Authors and Affiliations
Agnieszka Górka-Chowaniec
Keywords
Related Articles
- EP ID EP79140
- DOI 10.5604/18998658.1210121
- Views 27
- Downloads 0
Kaizen pisany Katakana. Budowanie projakościowej kultury współczesnych organizacji
Istotnym wyróżnikiem firm, działających w warunkach globalnej konkurencji, jest wysoka jakość, której uzyskanie i utrzymywanie wymusza konieczność budowania projakościowej kultury organizacyjnej. Jest to proces ciągły, w...
LEADERSHIP CULTURE AS A DETERMINANT OF THE PROCESS OF CHANGES IN THE FUNCTIONING OF A MUNICIPAL ENTERPRISE
The aim of the article is to show the importance and role of the culture leadership in the process of changes in the organization. Changes in the external and internal environment of local governmental enterprises indica...
INNOVATIONS AND INNOVATIVE ACTIVITY OF POLISH ENTERPRISES IN THE LIGHT OF POLISH AND INTERNATIONAL STUDIES
Implementation of innovations and accompanying innovative activity of enterprises constitute very important aspects of the development of such entities and the economies in which they function. The aim of the paper is to...
Management of intellectual property in polish companies
The aim of this article is to present the methods of intellectual property management in Polish enterprises. It highlights the strategies of commercialisation of enterprises by using only their own capital and knowledge...
TEORETYCZNE I PRAKTYCZNE ASPEKTY KOMUNIKACJI SPOŁECZNEJ NA PRZYKŁADZIE WYBRANYCH ZAGADNIEŃ SOCJOLOGICZNYCH
Niniejszy artykuł ukazuje istotnie problemy w zakresie komunikacji społecznej zachodzące na tle wybranych zagadnień socjologicznych. W części wprowadzającej porusza tematykę dotyczącą komunikowania się społeczności inter...