THE SOCIAL CAPITAL OF THE SMALL AND MEDIUM-SIZED ENTERPRISES OF TOURISM AND HOSPITALITY SERVICE
Journal Title: Бізнес-навігатор - Year 2018, Vol 4, Issue 47
Abstract
In the article consept of “social capital” of the small and medium-sized enterprises of tourism and hospitality service are set. The study aims to identify the aspects of social capital, which have a significant impact on the value of the small and medium-sized enterprises. There are some barriers to the development of small and medium-sized enterprises, so the article investigates the impact of social capital in creating competitive advantages of the companies operating in the service industry. The bisiness model of social capital of service indastry is offered. The article presents the most important indicator of the social potential of enterprises – the human indicator: standard and prestige of the education.
Authors and Affiliations
O. G. Yavorska
Keywords
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- EP ID EP659947
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