THE SYSTEM OF INDICATORS OF EFFICIENCY OF OPERATING ACTIVITY OF THE ENTERPRISE OF RETAIL TRADE
Journal Title: Інноваційна економіка - Year 2017, Vol 71, Issue 9
Abstract
Purpose. The aim of the article is the substantiation of the system of indicators of evaluation of the operational efficiency of the retail enterprise, taking into account the specific features of trade, modern management concepts and trends in the development of the environment. Methodology of the research. The methodological basis of the study is the fundamental principles of the system approach, which are used in the study of the essence of the concept of efficiency; the methods of scientific abstraction are used in substantiating the conditions for increasing the efficiency of the operational activity of the retail enterprise; methods of analysis and synthesis, induction and deduction – in determining a set of indicators for assessing the efficiency of the operational activity of the enterprise and its individual structural units. Findings. It is proved that the notion of efficiency is not limited only to the ratio of results and costs, but covers all areas of the enterprise: the combination of resources and rationality of their use, the rationality of business processes, the ability to adapt the enterprise to changes, the growth of market value of the enterprise, achievement of the set goal and satisfaction of economic interests of interested parties. It has been established that the efficiency of operational activity should be assessed by a set of indicators that are different for the whole enterprise and its individual structural units. The necessity to differentiate the assessment indicators by priority level is substantiated, namely, to distinguish the main and auxiliary indicators of efficiency. It is determined that the main absolute indicator of the operational efficiency of the retail enterprise is to consider adjusted income from operations to financial expenses compensation and amortization. It is found that the necessary condition for the operational efficiency of the retail business is to meet the economic interests of stakeholders, given that the inability of the enterprise to provide adequate remuneration to the parties concerned for their contribution to the organization of operational activities leads to negative consequences in the form of penalties for late payment of taxes, wages, debts to suppliers and deterioration of the resource potential of the company, manifested in the fluidity of skilled personnel, loss of suppliers and buyers, reinvestment of capital by the owner of the enterprise in other types of activities. Originality. The author’s classification of types of indicators of efficiency of operational activity of retail enterprises and the system of basic indicators of efficiency in different areas of evaluation is proposed. Practical value. The results of the research can be used by managers of retail trade enterprises for the efficiency of the operating activities of the enterprise by obtaining more rational analytical information and adopting on its basis more quality management decisions.
Authors and Affiliations
Hanna Sytnyk, Nazar Arkhipov
Keywords
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