THE USE OF SOCIAL MEDIA IN RECRUITMENT-APPLICANTS’ PERCEPTION
Journal Title: MANAGERIAL CHALLENGES OF THE CONTEMPORARY SOCIETY - Year 2017, Vol 1, Issue 10
Abstract
The impact of social media on the society in general, and on HR recruitment in particular is very dynamic. Social networking sites are changing the way HR recruitment is done; moreover, we believe that this trend will continue in the future and this is the reason HR recruiters must adapt continuously their recruitment strategies. The purpose of the current study is to examine applicants’ attitudes and perceptions toward social networking websites as a source of finding a job and to identify the perceived usefulness and job pursuit intention. it is important for all organizations to understand how applicants perceive social media websites as a recruitment method. This study used an online survey based on an online questionnaire. The respondents were recent business graduates who were searching for a job using social media websites, but not exclusively. The results showed positive attitudes of applicants on finding a job through social media websites; the main advantage seen by respondents is the opportunity to advertise themselves. On the other hand, the main variable that influence applicants’ intention to apply for a job using social networking site is perceived usefulness.
Authors and Affiliations
Ana-Maria Petre, Roxana Stegerean, Corina Gavrea
Keywords
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