TOWS Analysis on Recissbar to Increase Its Competitiveness
Journal Title: Revista CEA - Year 2022, Vol 8, Issue 16
Abstract
This study aims to analyze Recissbar's internal and external factors in order to define strategies to increase its competitiveness. Recissbar is a small business in Bandung (Indonesia) that sells traditional Indonesian foods that are very popular in the community. After collecting primary data (from an in-depth interview with the owner of the company), an External Factor Analysis Summary (EFAS) and an Internal Factor Analysis Summary (IFAS) were conducted. Once the company's strengths, weaknesses, opportunities, and threats were identified and a scoring system was established to separate the points that required attention, an analysis using a TOWS graph was performed to determine the most appropriate strategy to implement in the company. This study is descriptive in scope. According to the results and the scores assigned to the external and internal factors, an aggressive growth strategy was found to be the most appropriate. Moreover, the total score of the opportunity and threat factors was 2.5, which suggests that Recissbar responds to existing opportunities by avoiding threats in the same market and has the opportunity to continue to innovate. For its part, the total score of the strength and weakness factors was 2.6, which indicates that Recissbar has the strength of having a good reputation and delicious taste. In general, Recissbar could implement a growth-oriented strategy, particularly by promoting products on social media, cooperating with several mini markets, and doing business-to-business online sales.
Authors and Affiliations
Efi Fitriani,
Keywords
Related Articles
- EP ID EP700727
- DOI -
- Views 75
- Downloads 0
Measuring and Assessing Technological Innovation Capabilities: A critical literature review
This literature review implemented a bibliometric analysis to identify the studies that best explain how to measure and assess Technological Innovation Capabilities (TICs). For this purpose, a final sample of 125 empiric...
Reasonable Adjustments in the Workplace: A Preliminary Study of Inclusive Prevention
This study aims to describe the reasonable adjustments implemented by companies in Ibagué, Colombia, to favor the work inclusion of persons with disabilities and their influence on occupational hazard prevention. A mixed...
Bottlenecks of Managerial Processes at Banana Production Units in Milagro, Ecuador
The production of banana in Milagro Canton (Guayas Province), Ecuador, presents multiple opportunities for improvement from the managerial standpoint. We applied an instrument to collect information and explain, using qu...
Propuesta de herramienta integrada para diagnosticar impactos ambientales y su afectación a la salud humana en dos empresas del Valle del Cauca (Colombia)
Esta investigación tuvo como objetivo proponer una herramienta de matriz integrada, ambiental-laboral, que permite diagnosticar los impactos ambientales que se originan en las actividades industriales, incorporada esta,...
Entrepreneurial Intention of Students at the Universidad Pontificia Bolivariana: Exploring a Model Based on the Theory of Planned Behavior
This case study aimed to characterize the intention to start a new business of students at different campuses (Montería, Palmira, Medellín, and Bucaramanga) of the Universidad Pontificia Bolivariana (UPB). The purpose of...