TRADE FAIRS AS AN OPPORTUNITY FOR PROFESSIONAL DEVELOPMENT. CASE STUDY OF ITB BERLIN
Journal Title: Polish Journal of Management Studies - Year 2014, Vol 10, Issue 2
Abstract
Factors affecting career management in modern world, such as globalization, new technologies and changes in the structure and time of work, influence tools and techniques used by employers and employees. This article presents how contemporary trade fairs can be perceived and used by employers and employees for professional development. Based on analysis of the biggest tourism fairs, ITB Berlin, this article presents how activities such as networking and personal branding can be applied in the context of contemporary trade fairs.<br/><br/>
Authors and Affiliations
Stanisław Brzeziński, Marcin Jasiński
Keywords
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