The Lithuanian Government’s Policy of Regulatory Impact Assessment

Purpose: This paper critically evaluates the development of the impact assessment instrument in Lithuania’s public administration and suggests improvements to its impact assessment system. Research question: What interes...

Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports

Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human br...

Electronic Procurement Systems in Industry: General Overview and Strategic Choices

Cross-country Differences in Reporting Practices – the Case of Provisions for Liabilities

Purpose: The aim of the study was to explore and compare reporting practices on provisions for liabilities in different countries.

The role of marketing under conditions of uncertainty – in the light of the recommendations of a selection of consulting firms

The objective of the paper is to identify what consulting firms suggest organizations should do in response to the economic downturn and how they see the role of marketing activities within the proposed spectrum. The arg...