Wpływ reklam na kształcenie zaufania do mediów społecznościowych w procesie poznawczym dziecka w wieku wczesnoszkolnym — wyniki badań
Journal Title: Pedagogika Przedszkolna i Wczesnoszkolna - Year 2017, Vol 10, Issue 2
Abstract
Influence of Advertising on the Formation of Trust in Social Media in the Cognitive Process of Children of Early School Age — Results of Research We live in times when the media accompanies us every day. For centuries, the media has pursued policies of value creation. The audience of this far-reaching art of persuasion is an ever-younger generational cohort. Confidence stemming from a child’s sincerity, lack of vigilance and suspicion, and selected life experiences cause a thirst for everything that the external environment offers. The constant impact of advertising stimuli creates a web in which children often find themselves entangled. At the same time, a strong desire to establish peer relationships and a fear of rejection may affect the decision to purchase a specific, advertised product. Early school age is the time when a child begins to learn and to distinguish truth from fiction. The purpose of this publication is to describe the results of research into the reliability of advertising placed in the media, the recipients of which are children of early school age. Children’s sincerity and infantile behavior seem to indicate boundless confidence in all who speak. Is this really true? Does the inclusion of emotions in a product encourage the purchase of that particular product?
Authors and Affiliations
Anna Hesse-Gawęda
Keywords
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