Зміст і структура тренінгу «Психологія розвитку орієнтації на клієнта в персоналу комерційних організацій» (The content and structure of the training 'Psychology of commercial organization staff's customer orientation')
Journal Title: Організаційна психологія. Економічна психологія - Year 2018, Vol 12, Issue 1
Abstract
The article analyzes the objectives, structure, content and length of commercial organization staff's customer orientation training, which includes five thematic sessions that cover the general information about customer orientation and its role in the work of commercial organizations; structure and basic components of customer orientation in commercial organizations; challenges of customer orientation in commercial organizations; commercial organization staff's customer orientation meso-level factors (organizational development, organizational culture, etc.) and micro-level factors (staff's professional and personal characteristics, etc.). Each of the thematic sessions is made up of the informative, assessing and components and various interactive techniques (filling in worksheets, brainstorms, group discussions, business games, psychological workshops, home projects, final creative projects, etc.). The training can be used by organizational psychologists and HR managers in training commercial organization staff's customer orientation.
Authors and Affiliations
Yaroslava Goncharenko
Keywords
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- EP ID EP511575
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