Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction Journal title: International Journal of Marketing and Technology Authors: Reshma Farhat and Dr. Bilal Mustafa Khan Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
CUSTOMER REALTIONSHIP MARKETING AS A STRATEGY FOR BETTER BANKING RELATIONSHIP –A COMARATIVE STUDY OF STATE BANK AND PRIVATE BANK Journal title: International Journal of Marketing and Technology Authors: Nalin Abeysekera and V. Kumaradeepan Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A STUDY ON CUSTOMER PERCEPTION TOWARDS MOBILE BANKING IN INDIAN OVERSEAS BANK CHENNAI Journal title: International Journal of Marketing and Technology Authors: A. Palani and P. Yasodha Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
THE EFFECT OF ELECTRONIC BANKING ON CUSTOMER SERVICE DELIVERY IN NIGERIA Journal title: International Journal of Marketing and Technology Authors: Ambrose, Ekong Akpan Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Customer Experience Management in Retailing for Retail Patronage Journal title: International Journal of Marketing and Technology Authors: Dr. Sanjiv Mittal and Akanksha Gupta Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Mode l Development and Validation for S tudy ing Consumer Preferences of Car Owners Journal title: International Journal of Marketing and Technology Authors: Balakrishnan Menon and Dr. Jagathy Raj V.P Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A STUDY OF PROBLEMS FACED BY THE CUSTOMERS TOWARDS THE BANKING SERVICES IN SIVAKASI BLOCK Journal title: International Journal of Marketing and Technology Authors: V.Alagu Pandian and Manish Kumar Mishra Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
PARADIGMS OF SATISFACTION RESEARCH: A CONCEPTUAL FOUNDATION Journal title: International Journal of Marketing and Technology Authors: Nirmalya Bandyopadhyay, Dr. Jayashree Dubey and Dr. Harsh Purohit Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A STUDY ON CONSUMER SATISFACTION TOWARDS LIFE INSURANCE CORPORATION OF INDIA Journal title: International Journal of Marketing and Technology Authors: Prof.Sanjaykumar Jagannath Patil Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Influence of E-commerce and its emerging innovations in banks Journal title: International Journal of Marketing and Technology Authors: Sana Rehman Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
A comparative study of customer attitude towards ATM of SBI and ICICI bank Journal title: International Journal of Marketing and Technology Authors: Richa Tuli, Abhijeet Khatri and Anita Yadav Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
“Marketing” Retail service quality with respect to supermarket in Mysore city Journal title: International Journal of Marketing and Technology Authors: Arun kumar.G, Shivashankar K.C and Dr.S.J.Manjunath Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Business Profitability Through Customer Loyality and Satisfaction in India with Special Reference to Dehradun (Uttarakhand) Journal title: International Journal of Marketing and Technology Authors: Vikas Agarwal, Ajay Chaurasia and Prateek Negi Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
INFLUENCE OF RETAIL STORE ATTRIBUTES ON CUSTOMERS’SHOPPINGBEHAVIOR Journal title: International Journal of Marketing and Technology Authors: Dr. Prafulla W. Sudame And Amala N. Nahar Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
ANALYSIS RELATIONSHIP BETWEEN PRODUCT RECALL AND CORPORATE REPUTATION Journal title: International Journal of Marketing and Technology Authors: Nihan OZGUVEN TAYFUN Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
