King’s Choice: Case of Wanda Group’s Strategy and Overseas Development Journal title: Quarterly Journal of Business Studies Authors: Tian He, Xiaohan Hu Subject(s): Economics, Finance and Financial Services, Human Resource Management, Marketing, Accounting, Management
International Rankings for National Brands Journal title: Бізнес Інформ Authors: Ganna Polishko Subject(s):
Global Experience as to Creating National Brands Journal title: Бізнес Інформ Authors: Ganna Polishko Subject(s):
National Branding as a Factor of the Socio-Economic Development of Ukraine Journal title: Бізнес Інформ Authors: Oleksandra Melnykova Subject(s):
(Not) using private labels – the dilemma of independent aftermarket companies in Poland Journal title: Annals of Marketing Management & Economics Authors: Katarzyna Hys, Alfred Franke Subject(s):
Brand like a indicator of disparities of the region’s development Journal title: Економічний вісник університету Authors: Galina Studinska Subject(s):
The policy of tourism branding as an instrument of national interests: the experience of Central Eastern Europe
IMAGE AND STEREOTYPE IN PROMOTING A COUNTRY ABROAD Journal title: Studia Humanistyczno-Społeczne Authors: Roman Czarny Subject(s):
Brand like a tool of national economy restructuring Journal title: Економічний вісник університету Authors: Galina Studinska, Alina Khodzhaian Subject(s):
THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET Journal title: Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej Authors: Danuta Szwajca Subject(s):
Determinants of the national brand in the conditions of global competition Journal title: Формування ринкових відносин в Україні. Збірник наукових праць Authors: А. VARIBRUSOVA, T. MELNIK Subject(s):
THE IMPORTANCE OF REPUTATION OF A COUNTRY IN THE PROCESS OF BUILDING ITS COMPETITIVE ADVANTAGE ON THE GLOBAL MARKET Journal title: Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej Authors: Danuta Szwajca Subject(s):
NATIONAL BRAND OF UKRAINE AND ITS IDENTIFICATION IN THE WORLD Journal title: Science Review Authors: N. V. Mushtina, S. E. Petropavlovska Subject(s):
Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods Journal title: Business and Economic Horizons Authors: Sonthaya Sampaothong Subject(s):