ANALYSIS OF THE NATURE OF THE COMMODITY STRATEGY OF THE ENTERPRISE
Journal Title: Бізнес-навігатор - Year 2018, Vol 6, Issue 49
Abstract
The article deals with the development of a promising commodity strategy for enterprises in order to achieve a stable market position and a high level of financial prosperity in the future. The stages of the formation of a commodity strategy, which must be performed in the following sequence, are summarized: analysis of existing commodity groups, marketing research, choice of commodity strategy, introduction of commodity strategy for the enterprise. The place of the commodity strategy in the general strategy of the enterprise is determined. Designated principles, tasks, functions and problem moments of the formation of a commodity strategy. Proposed approaches that define the concept of commodity policy.
Authors and Affiliations
A. V. Derzhavs’ka, P. V. Krush
Keywords
Related Articles
- EP ID EP660319
- DOI -
- Views 117
- Downloads 0
ECONOMIC POTENTIAL OF THE OIL AND FAT SUBCOMPLEX OF UKRAINE AND THE WAYS OF ITS DEVELOPMENT
The article analyzes the economic potential of the Ukrainian Oil and Fat Subcomplex. It determines that the Oil and Fat Subcomplex has a significant place among the enterprises of the Agroindustrial Complex of Ukraine. T...
METHODICAL ASPECTS OF EVALUATING THE EFFECTIVENESS OF MANAGEMENT SALE ACTIVITY OF AGRICULTURAL ENTERPRISES
The article considers the basic aspects of evaluating the effectiveness of management sale activity of agricultural enterprises in Ukraine. Basic directions of analysis of sale activity were approved. The methods of prod...
STATUS AND PROSPECTS DEVELOPMENT OF THE INDUSTRY BABY FOOD FRUIT AND VEGETABLE CANNING INDUSTRY
The article highlights the issue related to the quality of canned baby food that are present at the Ukrainian market. The research contains the evaluation of the quality of canned baby food which are produced by differen...
CUSTOMS CONTROL AND WAYS OF IMPROVING IT EFFICIENCY
Three groups of efficiency of customs control procedures are indicated in the article. The first group of indicators is analyzed in detail, which shows the impact of customs control on the macroeconomic indicators of the...
INNOVATIVE CLUSTERS A BASIS OF DEVELOPMENT OF THE NATIONAL ECONOMY
The problems and prospects of development of innovative clusters in Ukraine are determined. The peculiarities of formation of innovative clusters are formulated. Theoretical and practical developments of the basic condit...