COMPLEX EVALUATION OF EFFICIENCY OF COMMERCIAL ACTIVITY OF RETAIL TRADE ENTERPRISES
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 4
Abstract
The article is devoted to the development of theoretical foundations and methodological tools for a comprehensive assessment of the efficiency of commercial activities of retail enterprises. The analysis of the structure of retail trade turnover of Ukraine is carried out. It is determined that in order to improve consumer sentiment, ensure proportionality of the pace of changes in retail turnover and increase real incomes of the population, along with the elimination of negative factors at the state level and the use of incentives at the regional level, it is important to increase the efficiency of the commercial activities of individual enterprises. The author’s definition of the concept of “the efficiency of the enterprise’s commercial activities” is proposed. In order to assess the level of efficiency of commercial activity of retail enterprises, it is proposed to use a system of absolute and relative indicators, which are combined into blocks, depending on the main commercial processes and operations. A matrix model of the efficiency of commercial activity of a retail enterprise has been developed.
Authors and Affiliations
H. L. Chmil
Keywords
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