METHODICAL APPROACHES TO THE DETERMINATION OF BANK’S ACTIVITY RESULTS TAKING INTO ACCOUNT ITS BUSINESS REPUTATION
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 4
Abstract
The article has the analysis of influence of the business reputation on the activity of Ukrainian banks; methodical approaches to the quantitative evaluation of the bank business reputation have been suggested, particular characteristics and key features of the bank goodwill have been determined, the goodwill of Ukrainian banks has been calculated and methods of its use when determining the domestic bank firmness rating have been suggested.
Authors and Affiliations
A. I. Khrystin
Keywords
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- EP ID EP565558
- DOI -
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