Decyzje ekonomiczne i społeczne z perspektywy pogranicza neuronauk oraz nauk o zarządzaniu
Journal Title: International Journal of Contemporary Management - Year 2013, Vol 12, Issue 2
Abstract
Dzięki rozwojowi najnowszych metod neuroobrazowania mózgu pojawiła się możliwość ich wykorzystania do pogłębienia wiedzy z innych gałęzi nauki, w tym nauk o zarządzaniu. Artykuł zawiera podsumowanie najnowszych badań z pogranicza neuronauk oraz zarządzania. Zostały w nim wnikliwie opisane przede wszystkim dane dotyczące decyzji ekonomicznych oraz decyzji społecznych, których przesłanki wynikają ze sposobu funkcjonowania konkretnych obszarów mózgu.
Authors and Affiliations
Ryszard Stach, Anna Popek
Keywords
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