DIGITALIZATION AS AN INNOVATIVE APPROACH TO THE SALES OF FOOD
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Trading, just like any other human activity, keeps changing and evolving. In this context, what mainly changes are methods and techniques used to transport goods from producers through wholesale and retail all the way to end consumers. In the 21st century, the most significant area of innovation in trading is electronic commerce and trading with the help of information technology, specifically the internet. The internet is used by more and more people and for many companies represents an important distribution channel. The use of the internet to purchase various goods has been very popular among consumers already at the beginning of this century and is becoming ever more widespread. Retailers naturally respond to this and are now trying to offer almost their entire product range online, allowing customers to order the goods and have them delivered right to their doorstep. This paper presents an overview of modern trends in innovative technological approaches to retail, specifically in the online sales of food products. In this paper is also solved research of gluten-free food offered at online shops in Czech Republic. Furthermore this research deals differences in offer and prices of food between general food online shops and specialized gluten free online in Czech Republic.
Authors and Affiliations
Aleš Hes, Michal Eichler
Keywords
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